Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder
By A Mystery Man Writer
Last updated 10 Sept 2024
News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544626)
This pack of boxer briefs are designed with superior features like reinforced leg bands that keep the underwear in place and plush-backed waistbands
Fruit of the Loom Men's No Ride Up Traditional Fly Boxer Briefs, Assorted - Medium, 3 Pack
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Gen Z underwear start-up Parade snapped up by Fruit of the Loom license- holder
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